Mattel®, the leading global toy company, has unveiled its latest innovation in the world of dolls: the 2023 My First Barbie® collection, specially designed for preschoolers. This new lineup aims to inspire a new generation of Barbie fans with diverse role models that promote imaginative and nurturing play.
The collection features four distinct 13.5-inch dolls, each representing a different ethnicity. The dolls are larger and easier to dress with soft-touch bodies. The doll is available in a variety of ethnicities including Barbie “Malibu” Roberts, Brooklyn Roberts, Renee and Teresa which are Caucasian, Black, Asian and Latina respectively. Each doll is crafted to cater to smaller preschool hands, making it easier for young children to brush their hair and dress them using Velcro clothing fasteners.
My First Barbie along with their accessories and playsets were created to faster imaginative and nurturing play. The diverse range of dolls will help children see themselves in their favorite toy, thus developing a strong sense of self.
Each doll comes with a complete outfit and accessory, a brush, a plush pet, and a pair of shoes. Mattel has also announced the availability of additional accessories, clothing, and playsets that can be purchased separately, giving young children the opportunity to personalize and expand their Barbie world.
The 2023 My First Barbie collection is a continuation of Mattel’s commitment to diversity and inclusivity in the toy industry. The company has made significant strides in recent years, introducing dolls with different body types, hair textures, and skin tones to better represent the world’s population. Parents and educators have praised Mattel’s efforts to create dolls that reflect real-life diversity. By introducing dolls of different ethnicities, Mattel promotes a positive self-image encouraging children to embrace and celebrate their diversity.
The 2023 My First Barbie collection has already hit store shelves, giving preschoolers a chance to enjoy the iconic doll in a way that resonates with their age group and encourages imaginative, nurturing play.