Rainbow High Dolls®, a fascinating addition to the world of fashion and play line dolls, was introduced by MGA Entertainment®, the same creators of the wildly popular Bratz® and L.O.L Surprise!® lines. The dolls were first launched in July 2020 and quickly captured the attention of doll enthusiasts and children alike. The first collection, known as Series 1, consisted of six core characters, each associated with a distinct color: Ruby Anderson (Red), Poppy Rowan (Orange), Sunny Madison (Yellow), Jade Hunter (Green), Skyler Bradshaw (Blue), and Violet Willow (Purple).
The concept of the Rainbow High Dolls was inspired by the overarching theme of color, creativity, and individuality. Each character attends the fictional Rainbow High School, where they are students focusing on different aspects of fashion design and style, thus imparting a sense of artistic flair and ambition among young minds.
The subsequent doll series continued the vibrant color themes and broadened the diversity in terms of character backgrounds, appearances, and styles. In addition to the six main line characters, Rainbow High added main supporting characters Bella and Amaya as well as over 36 additional characters to the main Rainbow High School set. Then they continued to grow with sister and rival school lines. Sister school Pacific Coast includes Simone, Finn, Harper, Margot, Hali, Phaedra, and Paris. While rival, Shadow High School, introduced us to Natasha, Heather, Ash, Nicole, Luna, Shanelle, Naomi, Veronica, Ainsley, Uma, Harley, Mara, Demi, Lola, Eliza, Rexx, Karla, Zooey, Dia, Reina, and Monique. And for some international flair, Seoul Select rolled out Tiara, Tessa and Minnie.
The Rainbow High Dolls have significantly distinguished themselves from other offerings in the doll market. This differentiation comes primarily through their quality, detailed fashion outfits, and the depth of their character backgrounds supported and explored by community fan pages and the Netflix series. Another great feature is that you can collect the doll you want because they are not packaged in a blind or mystery reveal format. If you want Ruby, you can actually get her without having to rely on luck.
One of the defining features of the Rainbow High Dolls is their superior quality. The dolls themselves stand at about 11 inches tall, are fully articulated with 14 points of articulation, and come with detailed outfits. The clothes and accessories are not only strikingly colorful, but are also made with close attention to detail, presenting an overall miniaturized high-fashion aesthetic that is both playful and glamorous.
Some dolls come with a set of mix-and-match outfits that correlate with their unique color theme. This feature not only adds value, but also fosters creativity and versatility in play, encouraging children to create their unique fashion combinations. The outfits, which often include jackets, tops, skirts, pants, shoes, and bags, are influenced by real-world high fashion and streetwear trends, providing a modern and stylish play experience.
The depth of character backgrounds adds an element of relatability and engagement to the dolls. Each Rainbow High character has a specific interest or talent, usually related to a facet of fashion design or creation. This depth can engage children more deeply in imaginative play, creating narratives, and forming connections with the characters.
Overall, the Rainbow High Dolls line represents an exciting and high-quality addition to the world of play line dolls. It masterfully combines vibrant aesthetics, quality craftsmanship, and an encouraging narrative about creativity, style, and individuality.
In terms of improvements, the doll line could expand on the diversity of the characters to be more inclusive and representative. As the line grows, perhaps following another great doll line, it would be interesting to see dolls of varying body sizes, abilities, and more diverse cultural backgrounds.
Overall, Rainbow High Dolls, with their unique appeal and detail-oriented design, serve as both an engaging play tool for kids and a delightful collectible for enthusiasts. They truly embody the adage, ‘variety is the spice of life’ and manage to sprinkle a bit of that magic dust in the realm of play line dolls.