The Squishmallows® journey began in 2017, initiated by Kellytoy®, a subsidiary of Jazwares LLC®. From its inception, Squishmallows aimed to create not just plush toys, but plush companions that radiate comfort, affection, and joy. Combining a super-soft outer fabric with plush polyester fill, the creators sought to design a toy that could double as a comforting pillow and friend.
Fast forward to 2023, Squishmallows has won the hearts of millions across the globe, with a devoted fanbase ranging from young children to teens and adults. The brand’s appeal has expanded beyond the conventional toy audience, attracting plush collectors, room décor enthusiasts, and people seeking comfort. Squishmallows have also extended their line to include HugMees, Squish-Doos, Flip-A-Mallows, Squishville, Mystery Squad, Micromallows, and Stackables. Squishmallows has also collaborated with Disney®, Pokemon, and Sonic The Hedgehog®.
Kellytoy initially launched the Squishmallows range with eight characters, Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper and Puff the Penguins, and Hoot and Holly the Owls. Today, the line boasts over 1000 characters, featuring animals, mythical creatures, and more.
What sets Squishmallows apart from other plush toys is their ‘squish’ factor. This factor refers to their cloud-like softness that has been described as ‘Marshmallow-like’ by many fans. It’s this characteristic that gave birth to their name: Squishmallows – a play on the words ‘squishy’ and ‘marshmallows’.
Upon receiving a Squishmallows plush, one can’t help but want to embrace, snuggle and cuddle this plush toy that begs to be squeezed. The texture of Squishmallows is undeniably their selling point. The plush exterior is incredibly soft, akin to holding a cloud in your hands. The soothing touch invites you in for a hug, and the squishy plush fill molds perfectly, making it a terrific cuddle companion or even a travel buddy.
Each Squishmallow comes with a unique character and backstory, adding an engaging element that contributes to their appeal. These narratives imbue the plush toys with personality, making them more than just a toy, but a companion that users can interact with and relate to. This approach adds an element of storytelling to playtime, fostering creativity and empathy.
Quality-wise, Squishmallows do not disappoint. The stitching is precise and robust, ensuring the toys can endure the loving rigor they’re sure to be subjected to. Despite their softness, they’re surprisingly durable, a testament to Kellytoy’s commitment to quality.
The range of designs is also noteworthy. With a vast array of characters, Squishmallows offers something for everyone. From adorable cats and dogs to unicorns and dragons, each design is unique, appealing, and full of character. The Squishmallows lineup also includes seasonal and limited-edition releases, keeping fans engaged and eagerly awaiting the next addition to their collection.
Squishmallows has managed to reinvent the plush toy market by combining comfort, quality, and charm into a delightful product. The dedication to creating a plush companion, rather than a mere toy, sets the brand apart. For kids, teens, and adults alike, Squishmallows offer more than just a momentary distraction—they provide companionship, a touch of whimsy, and a whole lot of ‘squish’. This blend of tactile comfort, imaginative play, and distinctive character designs has truly cemented Squishmallows’ place in the plush toy hall of fame.