Squishmallows: The Magical Evolution of Plush Delight

What sets Squishmallows apart from other plush toys is their ‘squish’ factor.

The Squishmallows® journey began in 2017, initiated by Kellytoy®, a subsidiary of Jazwares LLC®. From its inception, Squishmallows aimed to create not just plush toys, but plush companions that radiate comfort, affection, and joy. Combining a super-soft outer fabric with plush polyester fill, the creators sought to design a toy that could double as a comforting pillow and friend.

Fast forward to 2023, Squishmallows has won the hearts of millions across the globe, with a devoted fanbase ranging from young children to teens and adults. The brand’s appeal has expanded beyond the conventional toy audience, attracting plush collectors, room décor enthusiasts, and people seeking comfort. Squishmallows have also extended their line to include HugMees, Squish-Doos, Flip-A-Mallows, Squishville, Mystery Squad, Micromallows, and Stackables. Squishmallows has also collaborated with Disney®, Pokemon, and Sonic The Hedgehog®.

Kellytoy initially launched the Squishmallows range with eight characters, Cam the Cat, Wendy the Frog, Fifi the Fox, Hans the Hedgehog, Piper and Puff the Penguins, and Hoot and Holly the Owls. Today, the line boasts over 1000 characters, featuring animals, mythical creatures, and more.

What sets Squishmallows apart from other plush toys is their ‘squish’ factor. This factor refers to their cloud-like softness that has been described as ‘Marshmallow-like’ by many fans. It’s this characteristic that gave birth to their name: Squishmallows – a play on the words ‘squishy’ and ‘marshmallows’.

Upon receiving a Squishmallows plush, one can’t help but want to embrace, snuggle and cuddle this plush toy that begs to be squeezed. The texture of Squishmallows is undeniably their selling point. The plush exterior is incredibly soft, akin to holding a cloud in your hands. The soothing touch invites you in for a hug, and the squishy plush fill molds perfectly, making it a terrific cuddle companion or even a travel buddy.

Each Squishmallow comes with a unique character and backstory, adding an engaging element that contributes to their appeal. These narratives imbue the plush toys with personality, making them more than just a toy, but a companion that users can interact with and relate to. This approach adds an element of storytelling to playtime, fostering creativity and empathy.

Quality-wise, Squishmallows do not disappoint. The stitching is precise and robust, ensuring the toys can endure the loving rigor they’re sure to be subjected to. Despite their softness, they’re surprisingly durable, a testament to Kellytoy’s commitment to quality.

The range of designs is also noteworthy. With a vast array of characters, Squishmallows offers something for everyone. From adorable cats and dogs to unicorns and dragons, each design is unique, appealing, and full of character. The Squishmallows lineup also includes seasonal and limited-edition releases, keeping fans engaged and eagerly awaiting the next addition to their collection.

Squishmallows has managed to reinvent the plush toy market by combining comfort, quality, and charm into a delightful product. The dedication to creating a plush companion, rather than a mere toy, sets the brand apart. For kids, teens, and adults alike, Squishmallows offer more than just a momentary distraction—they provide companionship, a touch of whimsy, and a whole lot of ‘squish’. This blend of tactile comfort, imaginative play, and distinctive character designs has truly cemented Squishmallows’ place in the plush toy hall of fame.

Dive into the Magical World of ‘The Little Mermaid’ with the New 2023 Live-Action Movie Toy Line

With this enchanting toy line, fans can immerse themselves in the magical underwater world of Ariel and her friends.

The enchanting world of Disney’s® beloved classic, “The Little Mermaid,”® comes to life in the 2023 live-action adaptation, which is making a splash in the toy market. An exciting new line of toys, inspired by the film’s updated designs and characters, is hitting shelves just in time for the movie’s highly anticipated release on May 26, 2023. Fans of all ages are sure to be thrilled.

Disney has collaborated with top toy manufacturers to create a diverse and engaging range of dolls, collectibles, and playthings. The toy line includes intricately crafted Ariel and Ursula dolls, small doll sets featuring all your favorite characters, the enchanting Ariel Seashell Necklace, and the imaginative Ariel’s Found Treasure set.

These meticulously designed 12 inch scale dolls are perfect companions for any fan of the timeless tale. The Ariel doll sports the character’s long hair, detailed mermaid tail, and a stunning reimagined version of her iconic purple seashell top. The Ursula doll showcases the sea witch’s menacing tentacles, sultry black gown, and her signature mischievous grin. Doll sets featuring King Triton, Ursula, and Ariel, as well as another set with Ariel and her sisters, are also available. These dolls are fully poseable and inspired by the movie.

The small doll sets feature an array of fan-favorite characters, including Prince Eric, Flounder, and, of course, Ariel and Ursula. There is also a set with Ariel and her sisters and some new Lego Disney The Little Mermaid sets. These charming miniatures are the perfect size for little hands, allowing kids to create their underwater adventures and reenact memorable scenes from the film.

To round out the new collection of Little Mermaid toys, there are “whozits and whatzits galore,” including necklaces and a found treasure set. The Ariel Seashell Necklace is a magical addition to any fan’s collection. The gold conch seashell pendant plays music evoking the beauty of Ariel’s underwater world. Ariel’s Found Treasure Set invites kids to explore the depths of their imagination. This interactive playset includes a variety of “treasures” such as a keychain, spyglass, compass, and a dinglehopper (fork) inspired by the film.

The 2023 live-action adaptation of “The Little Mermaid” is poised to make waves with its stunning visuals, talented cast, and nostalgic appeal. With this enchanting toy line, fans can immerse themselves in the magical underwater world of Ariel and her friends, creating their own stories and memories. Don’t miss out on these delightful collectibles – dive into stores and online retailers soon to get your hands on these must-have treasures!

What’s New in LEGO and Disney Collaborations?

In celebration of Disney’s 100th anniversary, LEGO® has released some new sets for Disney® fans.

LEGO is celebrating Disney’s 100th anniversary with the release of the new LEGO Disney and Pixar ‘Up’ House (43217) set. The set, which is available now, features a detailed section of the iconic house from the Disney and Pixar film ‘Up’, as well as 2 LEGO minifigures (Carl Fredricksen and Russell), a LEGO dog figure (Dug), a wilderness explorer backpack and an adventure book.

The LEGO Disney and Pixar ‘Up’ House (43217) set is perfect for fans of the film and LEGO builders age 9 and up. The set is challenging and rewarding to build, and it features a variety of details that will appeal to fans of the film. We noticed that Carl’s minifigure includes his grape soda button on his lapel.

For the younger building, LEGO is celebrating Disney’s 100th anniversary with the release of the new LEGO Disney 100 Celebration Train (43212) building toy. The set, which is available now, features a train with 3 themed train ‘parade floats’, a station, 6 LEGO minifigures: Mickey Mouse, Minnie Mouse, Moana, Peter Pan, Tinker Bell and Woody.

The LEGO Disney 100 Celebration Train (43212) set is perfect for fans of Disney and LEGO builders ages 4 and up. The set’s minifigures feature character details that will appeal to fans of Disney.

The LEGO Disney and Pixar ‘Up’ House (43217) and The LEGO Disney 100 Celebration Train (43212) commemorate the Disney’s 100th anniversary. These sets are must-haves for fans of Disney and LEGO® builders.